Mission

“In the rapidly evolving landscape of the 21st century, where artificial intelligence and automation are poised to perform many tasks, the most valuable asset we can cultivate is the human capacity for creativity and innovation. I believe that creativity is not just a skill, but the very essence of human potential and need —an engine that drives progress, solves complex problems and ignites new possibilities for the good of our society.

My mission is to ensure that creativity becomes the cornerstone of education and professional development at every stage of life, from cradle to grave.

From early childhood classrooms to corporate boardrooms, I envision a world where creativity is nurtured and celebrated as a vital personal and organizational goal. In schools, we must empower students with creative thinking skills that will prepare them for a future where adaptability and original thought are paramount. In the workplace, ethical creativity should be a key metric of success, with every company appointing a Chief Creative Officer to spearhead innovation and inspire new ways of thinking. Or use external creative experts.

To achieve this, I am dedicated to using every platform available—be it through dynamic talks, lectures and as a filmmaker thought-provoking films, immersive workshops, or transformative speeches. I aim to spark a global movement that redefines how we perceive creativity, making it as essential as reading and writing.

As the world’s leading authority on creativity and ethical problem-solving, guiding not just individuals, but also corporations and world leaders, to harness the full power of creative thinking.

I am committed to building a future where creativity is the driving force behind every major innovation, every solution to society’s challenges, and every step toward a more equitable and inspired world. This is not just my mission; it is my passion and my life’s work.