About Me

Wa’qar is a British entrepreneur and ethical innovator with over 40 years of experience in the business, marketing, and charity sectors. As the co-founder and global CEO of Safi Ideas, he spearheads disruptive innovations while promoting fairness, transparency, and diversity in all his ventures. His passion extends to filmmaking, where he produces impactful content championing equality and inclusivity. Wa’qar’s latest breakthrough is the ethical fintech platform ZDZI, designed to democratise global homeownership through tokenisation and blockchain, with zero deposits and zero interest. Committed to fostering ethical growth, he collaborates with visionaries to redefine business and storytelling for a better future.

Wa’qar A Mirza: Pioneering Ethical Innovation and Diverse Storytelling

Wa’qar A Mirza is the co-founder and global CEO of Safi Ideas, a disruptive innovation incubation company. With over 40 years of experience spanning business, marketing, and charity sectors, Wa’qar has held senior executive roles at global giants such as PwC, British Telecom, and HSBC.

His career is distinguished by an unwavering commitment to ethical business practices and a passion for giving back to society. A dedicated philanthropist, Wa’qar has served on the boards of prominent charities like the Royal Voluntary Service, where he had the honour of meeting the late HM Queen Elizabeth, the charity’s patron.

A British entrepreneur working between the GCC and the UK with a community-centric approach, Wa’qar is resolutely focused on challenging unethical wealth accumulation methods. His mission is to foster transparency and fairness in business, ensuring success is shared with the less fortunate. This guiding ethos has shaped his extensive work in children’s content, cultural initiatives, and charitable productions, promoting equality and amplifying marginalised voices.

Wa’qar’s passion for filmmaking is a cornerstone of his life’s work. As a respected documentary filmmaker, he is developing a travel show and several feature-length films and continuing his animated projects. He seeks to collaborate with like-minded entrepreneurs and visionary commissioners, committed to embracing bold, impactful storytelling that goes beyond superficial diversity claims.

Beyond the corporate world, Wa’qar is an accomplished author, speaker, film producer, and director. His creative works reflect his dedication to driving social change, especially through diversity and inclusivity. His latest initiative, Zayn and Zayna’s Little Farm is an animated preschool series designed to nurture creativity, kindness, mindfulness, empathy, and family values in young children. He is also developing a groundbreaking e-learning module for families, ensuring continuous learning and personal growth.

Wa’qar is also leading the charge in ethical fintech with his revolutionary platform, ZDZI, which uses tokenisation and blockchain to empower global homeownership without down payments or interest. Built on three pillars—increasing homeownership, driving economic development, and generating ethical profits for banks—ZDZI enables individuals to purchase homes with Zero Deposit and Zero Interest, fostering long-term economic stability worldwide.

During his two decades in banking, where he raised equity across sectors including property, education, consumer products, and oil, Wa’qar witnessed firsthand the social damage caused by systemic greed and the lack of diversity awareness. This insight has fueled his determination to challenge the status quo and pioneer ethical, inclusive business practices. As an entrepreneur, Wa’qar has developed multiple businesses and consulted globally on business development, remaining steadfast in his mission to create a more equitable and ethical future for all.